Your time is valuable, your time is precious.
I learned this very well from reading through a rather unassuming-looking book, Steven Pressfield’s The War of Art.
What is perhaps the bible of my creativity, I keep a paperback copy displayed above my photo book collection by the office desk. Ready to be deployed whenever motivation is at stake.
In short, the book speaks of creativity being in every person, and to unleash it is a matter of beating resistance. An invisible enemy meant to rob us of energy and focus.
When faced with writers block or a creative slump, I turn to this book often for inspiration. There is no need to force yourself to work on a project, yet a pick-me-up can save us all some time. This book is like the medicine we all need.
Time is a valuable commodity that can run out, much like our lives in having a shelf life. Equally as important is figuring out the best use of the time we have today, and while we are still here on this planet.
Whether you are juggling the lofty business goals you may have, or simply want that creative spark for going out and taking photos; I hope these words can help you in some way.
To start, ask yourself the following questions..
What matters most to you, right now?
Being able to allocate your time well when both in business dealings as well as out in the field is imperative to any success.
Let’s say that a recent company has contracted you to produce a certain amount of images within a deadline of a month. This would automatically be elevated to a higher status on your list of priorities.
While more rigid when it comes to business talk, the time spent out in the field can be much more freeing creatively interesting.
Let’s say there’s a very specific migratory bird species that only comes to your state for two weeks tops during May, and there’s also a wildflower that is in bloom from May through June.
If you wanted to photograph both the bird and the wildflower, what would take precedence? Naturally the bird would be a higher priority target shot to obtain for most people. Everything in life is a choice whether big or small.
These are basic examples but the sentiment is all the same;
Valuing your time as a photographer is the means to success.
What are both your short and long term goals?
To make money? To just simply get out there?
Hobbyist or professional, it does not matter. Having an idea of where you want your work to go is imperative to tangible goals being met.
I personally believe that you should do it for the love of it, and the money will come afterwards if you so choose to let it. The experience of being outdoors or wherever and being your most authentic self will carry over to others.
People will see the passion you have, that sparkle in your eyes and fervor to share it. The feeling of how important photo taking is to you.
But until then, you’ve got to hunker down and put in the work.
Doing what matters most, right now.
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